This is new Nokia story 2023.

But now Nokia is here. After 60 years, Nokia has changed its logo. It looks like a new Nokia has started. But let me tell you, Nokia has made a lot of changes. In one era, Nokia used to make tires. And in another era, Nokia used to be the king of mobile phone. But what is the current situation of Nokia?

And what can we expect from this new Nokia?

Let's talk about it. Many people know Nokia from the mobile phone world. But now, Nokia is doing better in another field than mobile phone.

Do you know what is it?

It is Telecom Equipment. If you don't know, most of the telecom equipments in India are being used by Nokia. In 2022, Nokia used telecom equipments like Jio, Vodafone, Idea Air 10. Nokia used 5G services in India. And now, Nokia's telecom side is the most profitable side. I am talking about Nokia Networks.

Nokia Solutions and Networks is a big company of telecom equipment.

And it is owned by Nokia Corporation.And the CEO of Nokia says that he will focus on the network and industrial digitization. If you thought that Nokia only makes mobile phones, then it is not true. Now, Nokia is going to focus on these things. And they have a big role in India. Like Nokia's WiFi routers, Optical Network Terminal, and PO devices. They are bringing all these things to India. And they are also setting up the manufacturing of PO and device of fibre equipments.

This is the story of Nokia.

Nokia's new logo will focus on these things. But the question is, will Nokia focus on mobile phones or not? Let's talk about Nokia's current situation.

Nokia doesn't make mobile phones.

They have given their brand name to HMD Global. And HMD Global is making mobile phones here.

Nokia started its business with HMD Global in 2016.

They started manufacturing mobile phones. And they made some market for mobile phones. But they couldn't do anything in the world of smartphones.

But they did something in the feature phone market.

And do you know that Nokia sells feature phones more than smartphones in India?

This is the story of Nokia. Nokia focuses on feature phones. And surprisingly, many people are still buying Nokia's feature phones. This is very interesting. Although, the prices of phones are high.

And such things don't come in the phones. But Nokia is selling feature phones because of its old trust.

But what about the smartphone market?

The smartphone market is not good. It is not in the top 5 list of smartphones. And it is not in the market.

And we don't get such phones that excite us. Let's take a recent example. Nokia recently launched a phone, Nokia X30. You can guess the pricing of that phone. It had a 90 Hz FHD plus AMOLED screen.

It had Snapdragon 695.

What do you think about the price of that phone?

Rs. 20,000? Rs. 25,000?

Nokia's brand name is worth Rs. 25,000-30,000.

But no, that phone was priced at Rs. 49,000. And it was said that it was made of recycled aluminum and plastic.They used all these materials to make the phone. But the phone doesn't justify the price.

I am telling you the truth. 

What did Nokia think to make a mobile phone?

And this is the biggest problem with Nokia. Nokia keeps the build quality good. And makes the phone good. They even write on their website that they will provide an ad-free experience on Google and Android. Nokia does these good things. But when it comes to launching mobile phones, they launch such weird products. Which we don't even think who will buy it. Only a hardcore fan of Nokia can buy it.

When other phones are already available in the market, why not buy it?

And this makes us think that Nokia has taken a wrong direction in the mobile phone industry. But what does this mean that Nokia can never make a comeback? Well, if they want to, they can.

The biggest problem with Nokia is that they are not making the best phones in the Indian market. They are designing their phones in a way that their main market is Europe. They want their home ground to be in Europe or Finland or other countries.

They want to make their mark there. And they want to make their mark in the mobile phone industry.

That's why the biggest problem with them is that they are not designing the mobile phone in the Indian market. And this is the biggest problem with Nokia's mobile phones. Nokia is working properly and they can make a comeback if they want to.

Maybe we can see some similar things with Nokia's new people.

They definitely need to change their product strategy and specifications. This is the biggest thing. And I can tell you one more thing. It seems that Nokia is taking some things seriously for India. But they are taking it in the direction of telecommunication and other things. We will see some exciting products from Nokia in the mobile phone industry. I think that they will do good work in other industries too.

But I can't say that they are the new Nokia unless they make a comeback. What do you think? What should Nokia do in this new industry?

Tell me in the comments.